At the 2025 Guangzhou International Auto Show, which opened on November 21, the Jetour booth is undoubtedly a place worth stopping by. With the theme "See the World Through Travel," it brought together the 2026 Jetour Traveler, Traveler C-DM, Shanhai T1 Four-Wheel-Drive Edition, Shanhai L7 PLUS, and many other new models. This is not merely a product display, but more like a substantial summary of the brand's achievement of 2 million global sales in its seven years since founding, clearly showing us that behind the title of "Leader of China's Travel Off-Road SUVs" lies solid technological accumulation and a deep understanding of users' travel needs.
Jetour's rapid growth is inseparable from its unique strategic vision. It realized very early that scenarios are the key to connecting technology with users. Therefore, as the first domestic automaker to propose and consistently adhere to the "Travel+" strategy, Jetour has always taken users' actual travel scenarios as its starting point. It cleverly transformed cutting-edge technologies such as the Kunpeng Super Hybrid C-DM and XWD fully automatic intelligent four-wheel drive into innovative products like the off-road "boxy" vehicles and travel "mini RVs" that we see. Moreover, Jetour has quietly built a vast ecosystem network including tens of thousands of ecosystem products, 176 high-quality campsites, and more than 3,000 global stations worldwide, truly forming a closed loop of "people + vehicles + scenarios," so that every trip users take is no longer a mere fantasy, but is filled with practical guarantees and quality experiences.
This firm commitment to strategy has also received an enthusiastic response from the market. Zhang Chunwei, general manager of Jetour's domestic marketing center, shared at the auto show: "Jetour in motion has once again refreshed 'Jetour Speed,' becoming the only Chinese auto brand in the world to accumulate 2 million sales in 7 years." This trust from 2 million car owners is undoubtedly the strongest affirmation of the "Travel+" path.
So, what specific "travel answers" did Jetour actually bring to this auto show? The core highlight lies in the serialization of its products and category innovation. The Jetour Traveler, which once pushed the "boxy" style from high-end niche to the mass market, has now evolved again, launching the 2026 Jetour Traveler and the hybrid Traveler C-DM, forming a solid matrix advancing on both fuel and electric hybrid lines. The 2026 Traveler, with hardcore product strength of "6 segment-leading and 8 segment-exclusive features," strives to fully satisfy users in appearance, comfort, intelligence, and off-road capability; while the Traveler C-DM is precisely positioned as a "long-range Huawei Qiankun smart driving boxy vehicle," integrating three major experiences: advanced intelligent driving, long-range electric hybrid, and hardcore off-road capability.
If the Traveler series satisfies people's yearning for off-roading, then the Shanhai L7 PLUS focuses on the comfort and convenience of family travel. The "travel mini RV" category it pioneered, with hardcore configurations such as 32-way electric seven seats, dual smart refrigerators, and 220 km pure electric range, has successfully brought the concept of a "home on the road" to life. Its continued hot sales since launch and user praise for "finding the standard answer to mobile life" are the best confirmation of its category value.
For users pursuing stronger performance, the Shanhai T1 Four-Wheel-Drive Edition, equipped with a P1+P3+P4 three-motor setup and a 1.5TD engine, is undoubtedly a pleasant surprise. Its combined power of up to 435 kW and peak torque of 840 N·m, together with the XWD fully automatic intelligent four-wheel-drive system, ensure stable four-wheel-drive performance regardless of the state of charge, making "city-capable and wild-capable" all-scenario travel freedom a reality.
Of course, Jetour's booth goes far beyond these main highlights. From the "maglev luxury electric seven-seat SUV" Jetour X70L, to the "young large five-seat SUV under 70,000 yuan" 2026 Jetour Dasheng Youth Edition, and then to the "large family six-seat flagship SUV" 2026 Jetour X90 PRO, the product lineup covers various segmented needs from hardcore off-roading to trendy lifestyles and family travel, ensuring that every user who yearns for travel can find their ideal vehicle here.
Standing at the new starting point of 2 million vehicles, Jetour Auto has already told its "Travel+" story in 91 countries and regions around the world, gaining more than 570,000 overseas users. Its next step will be to continue driving technology implementation through scenario innovation and deepen brand upgrading and globalization. At this auto show, Jetour also transformed the joy of cumulative sales exceeding 2 million into fan-favorite benefits that users can perceive and participate in, making this display a two-way journey between the brand and users. Clearly, in this long-distance race about travel, Jetour is sprinting toward an even more distant destination.
