On March 10, the Chery QQ3 EV officially opened pre-sales in Building 7 of the Anhui R&D Center. The launch event was presented in the form of a movie premiere, with the theme set as [Departure], which not only fits the vitality of spring but also echoes the new car's recent long-distance test journey to Lhasa, carrying the expectation of renewing a national IP.
Before pre-sales, the new car had already built considerable momentum: at the QQ Happy Night on February 6, blind orders reached 61,000 units; on March 4, it began the long test "Happiness has no price, QQ goes straight to Lhasa," covering more than 2,200 kilometers, passing the Nujiang 72 Turns, and crossing Dongda Mountain. As the first A0-class AI pure electric sedan in its segment to enter Tibet, it used real road conditions to break the prejudice that small pure electric cars cannot enter Tibet.
In this pre-sale, the Chery QQ3 EV launched 4 models, with pre-sale prices of 68,920-89,985 yuan. Positioned as a pure electric small car, it focuses on practicality and intelligence, suitable for daily commuting and short family trips. The exterior continues the agile temperament of the QQ series, adopting a "wisdom round, action square" design, and offers 6 body colors; the closed grille is paired with rounded Q-shaped LED headlights, while the through-type air intake below adds a sporty feel. Semi-hidden door handles and black wheel arches enhance the fashion sense. The body dimensions are 4195/1811/1569 (1573) mm, and the 2700 mm class-leading wheelbase lays the foundation for interior space.
The interior is simple and elegant, offering two color schemes. The core highlight is the AI Lingxi smart cabin - a 15.6-inch 2.5K central control screen paired with a Qualcomm 8155 chip and Carmind intelligent agent, with smooth operation and support for multi-scenario "what you see is what you can say"; the all-new HMI design includes features such as quick gestures and a cute pet desktop, balancing practicality and youthfulness. In terms of configuration, front seat ventilation/heating, intelligent makeup mirror, external voice broadcast, and more are all available, and 4 expansion interfaces facilitate daily use.
Space is a major advantage of the new car, breaking the cramped impression of small cars: the 70L intelligent electric front trunk supports 8 opening methods, the rear trunk can expand from 375L to 1450L, and there is also 35L of storage space under the rear seats. The whole vehicle has 38 storage designs, maximizing practicality.
In terms of safety, the Chery QQ3 EV has also done its homework, adopting a全域 solid stone body, with high-strength steel accounting for 72%, thermoformed steel accounting for 19%, and also equipped with an integrated thermoformed door ring design, providing solid protection for occupants. For battery safety, it is equipped with a liquid-cooled battery, the highest IP68 waterproof rating, and 360° fully wrapped armor protection. It is the first to pass six-dimensional electrical safety certification, unique in its class. Whether for daily driving or special road conditions, it can give peace of mind. In addition, the new car is also equipped with the Falcon 500 intelligent driving assistance system, supporting functions such as automatic parking in 100+ scenarios and highway NOA, including following, lane centering, entering and exiting ramps, and overtaking and lane changing. Whether for novices or experienced drivers, it can improve the convenience and safety of travel.
In terms of power and range, the new car is equipped with a rear-mounted rear-drive pure electric power system. The motor has two maximum power options, 58kW and 90kW, with corresponding maximum torque of 90N·m and 115N·m. It is fully sufficient for daily urban commuting, and the rear-mounted rear-drive layout also makes handling more agile. For the battery, two options are provided, 29.48kWh and 41.28kWh, with CLTC pure electric range of 310km and 420km respectively, meeting the travel needs of different users. Among them, the long-range version is sufficient for both daily commuting and short trips. Fast charging speed is also quite impressive, taking only 16.5 minutes to charge from 30% to 80%, making emergency replenishment very convenient in daily life. It also supports 3.3kW/6.6kW external discharge function, which can power various appliances during camping and picnics, enriching travel scenarios. In addition, the new car is equipped with a rear multi-link independent suspension, with a minimum turning radius of only 5.2m, making it very flexible when driving and parking on narrow urban roads.
It is worth mentioning that at this pre-sale launch event, there were also many surprise highlights. Popular IP characters from "Honor of Kings · Honor Chapter" made a cross-over appearance, and the co-branded car wrap was also shown for the first time. In addition, a 1.9-meter-tall fashion influencer also experienced the new car on site, intuitively demonstrating its large-space advantage and making the launch event more interesting and entertaining.
As a national IP carrying the memories of countless people, the renewed pre-sale of the Chery QQ3 EV is not only the debut of a new car, but also a supplement and upgrade to the pure electric small car market. It does not blindly pursue low-price involution, nor does it excessively pile on gimmicks. Instead, it takes practicality as the core and balances intelligence, safety, and comfort, suitable for the car-use needs of most ordinary consumers. At present, the new car has officially opened pre-sales. As for whether it can stand out in the fierce market competition and win consumer recognition in the future, let us wait and see.
