In the past few years, the domestic "boxy" SUV market has experienced explosive growth, but behind the prosperity, industry pain points have become increasingly prominent: traditional hardcore off-road vehicles often sacrifice the comfort and intelligence needed for daily commuting, earning them the nickname "bare-shell houses"; while some urban boxy SUVs positioned for family use often only have the "form" of off-roading, lacking the "soul" to truly conquer mountains and seas.
In this new consumption era of "wanting this, wanting that, and wanting more," the market calls for a truly well-rounded "hexagonal warrior." On October 25, under the theme "Bring Your Loved Ones to the Mountains and Seas," the first model of M-Hero's all-new X series—the luxury intelligent all-terrain SUV M-Hero X700—was officially launched. The new vehicle comes in four variants, with a launch guide price of 219,800 to 279,800 yuan, and a limited-time renewal price starting at just 209,800 yuan.
As the crystallization of Dongfeng's 57 years of professional off-road technology heritage and Huawei Qiankun's full-stack intelligence through deep co-creation, the M-Hero X700 delivers a "seven perfect scores" answer to the times with its hardcore strength of "more off-road capable than family cars, more intelligent than off-roaders."
Full sincerity, delivery upon launch
In an extremely competitive automotive market, good products need good prices to ignite the market. The M-Hero X700 not only brings a highly compelling pricing system but also uses real money in benefits to dispel users' wait-and-see attitude.
The new vehicle offers four configurations: 325KM rear-wheel-drive Pro, 285KM four-wheel-drive Max, 285KM four-wheel-drive Max+, and 360KM four-wheel-drive Ultra, precisely covering different needs from urban commuting to flagship enjoyment. Users who place a deposit and lock their order before November 30 can additionally enjoy a 10,000-yuan super renewal gift. In addition, the official channel has stacked up to 21,000 yuan in optional equipment discounts, 25,000 yuan worth of tech comfort configurations, as well as ten major purchase perks including financial gifts and charging gifts. Eligible users can enjoy benefits worth up to 65,000 yuan in total.
More notably, the M-Hero X700 achieves "delivery upon launch." A delivery ceremony for the first batch of users was held right after the press conference—this no-empty-promises, no-delays approach is exactly the M-Hero brand's perfect response to users' expectations.
Four influencers put it to the test, interpreting the "six looks" hard power
Whether a product is good or not cannot rely on parameter self-indulgence alone. Building on the "six looks" standards from the pre-sale period (fun to drive, truly off-road capable, comfortable, intelligent, versatile, and durable) and the "seven perfect scores" proposition, M-Hero launched the "Real Boxy, Proven" nationwide verification plan. Four cross-industry verification officers gave the most intuitive evaluations through real experience.
"Comfortable and durable": Parenting influencer Niangao Mama, after experiencing it by the standard of riding in an MPV with her child, exclaimed that the X700 is "a boxy SUV that takes comfort to the extreme." The 850L trunk and 56 storage spaces, cloud-sensation magic carpet seats, health cabin with dual purification of water negative ions and negative oxygen ions, plus double-layer soundproof glass and 30-second long-pressure-holding side air curtains, paired with the outdoor adventure extension platform and a two-meter-long bed, perfectly balance the family's quiet safety with the coziness of outdoor camping.
"Fun to drive, truly off-road capable": Off-road veteran Han Lu started from the chassis and powertrain. The M-Hero X700's Rock chassis 2.0 super suspension (MRC magnetorheological shock absorbers + dual-chamber air suspension) responds in just 0.001 seconds, with 1,000 dynamic adjustments per second, making him declare the handling "beyond expectations." Combined with front and rear dual motors, 100kW power generation, a maximum ground clearance of 328.8mm, 800mm wading depth, and a rear axle mechanical differential lock, Han Lu gave the极高 evaluation of "easy to drive in the city, truly tough off-road."
"Intelligent and versatile": Tech UP host Hua Sheng Shuo deeply experienced Huawei Qiankun ADS 5 and HarmonyOS Cockpit 6. In commuting tests, the parking-spot-to-parking-spot 3.0 achieved full-process zero human intervention; the HarmonyOS Cockpit's cloud gaming, Robo travel photography, and the "social butterfly神器" off-road backpack screen made him exclaim "smart driving is no decoration, the ecosystem is truly fun." Pioneer owner A Guo summarized it with "comfort value, intelligence value, experience value," calling it a "one car worth three" ultra-value experience.
Professional off-roading + full-stack intelligence, a dimensional strike on the family travel market
The launch of the M-Hero X700 is far more than just another car-buying option—it represents the convergence of an industry trend.
As Jin Yuzhi, Senior Vice President of Huawei, stated, as the first blockbuster model of the two parties' strategic cooperation 2.0, the X700 is equipped with the latest and most comprehensive Huawei Qiankun full-stack intelligence. From high-altitude testing at 4,200 meters in western Sichuan to daily commuting, Huawei Qiankun ADS 5, NCA Off-road Edition, HUAWEI XHUD Off-road Edition, and Bambu 3D printing and other ecosystems seamlessly integrate top-tier intelligent technology into off-road scenarios.
Industry observers believe the greatest value of the M-Hero X700 lies in "equal rights." With a limited-time price starting at 209,800 yuan, it brings MRC electromagnetic suspension, dual-chamber air suspension, advanced smart driving, and hardcore triple locks (intelligent e-lock + rear axle mechanical differential lock)—previously found only in million-yuan luxury cars—within reach of ordinary families. Over 72% of pre-order users chose the top-tier Ultra version, which sufficiently proves consumers' strong recognition of this "high-value strength."
From one person's conquest to a family's protection
"Because it's real, it's worth it." The M-Hero X700, with four variants each offering distinct value (such as the 325KM rear-wheel-drive Pro for urban long-range commuting and the 360KM four-wheel-drive Ultra loaded with technology and luxury), along with the commitment to exceed 350 after-sales service outlets by 2027 covering Tibet and Xinjiang, completely eliminates users' worries.
Off-roading is evolving from one person's ultimate conquest to a family's warm protection. The M-Hero X700 can hold the hustle and bustle of the city and cross the mountains and seas of distant lands. Currently, display vehicles and test-drive vehicles have arrived at dealerships. This golden autumn, bring your loved ones and embark on a date with a new intelligent off-road lifestyle!
